Long Chen Paper Co. has made and sold cardboard packaging in China for more than two decades, and had never made a loss there until presidents Donald Trump and Xi Jinping began their face-off over trade.

Caught in the tariff cross-fire, Long Chen and other Taiwanese companies like it suddenly found that the proposition for doing business across the Taiwan Strait looked a lot weaker. That adversity has been seized as an opportunity by President Tsai Ing-wen, whose government last year started an “Invest Taiwan” campaign to lure companies away from China.

This year, her government has focused specifically on Taiwanese companies with operations in China, helping them overcome the island’s shortages of land, electricity, water, labor and talent. So far, it appears to be a hit. As of April 26, 40 companies, from a maker of network devices to a tap producer, have committed to investing a combined $6.7 billion and creating 21,200 jobs — on track to exceed all the government’s targets.

The additional homecoming investment in combination with overseas flows could propel all investment from abroad to a new high this year, surpassing the previous record of $15.4 billion made in 2007 under President Chen Shui-bian. Overall investment data for the first quarter is due for release on Tuesday along with the gross domestic product reading for the same period.

Instant Match

“We have been affected by the trade war, and at the same time Taiwan’s government launched this project, so it was an instant match,” said Danny Chou, chief finance officer at Long Chen Paper, Taiwan’s biggest industrial-used paper company. He said China’s retaliatory tariffs on U.S. recycled paper imports and business closures affected the company’s business on both cost and revenue sides. China accounted for 80 percent of its sales in 2018, according to data compiled by Bloomberg. Its cardboard boxes are widely used in Jiangsu and Zhejiang provinces for shipping the likes of refrigerators, TVs and bottled water.

Headquartered in Taipei, Long Chen Paper is one the first Taiwanese companies to take advantage of the government’s new program. It plans to invest NT$7 billion ($226 million) locally over the next three years, its biggest investment since it was founded 41 years ago.

Wake-Up Call

The government has tried to lure Taiwanese companies to move back before, but with very little success, Minister of Economic Affairs Shen Jong-chin said. “The trade war is a wake-up call,” he said. “A 25 percent tariff eats up the entire benefits of moving production to China.”

In addition to Long Chen, Giant Manufacturing Co., Quanta Computer Inc. and Yageo Corp. are among the companies to have taken advantage of the program. Several companies have requested the government not reveal their names for fear of angering China.

Investments by Taiwanese companies in China have fallen each year since Tsai Ing-wen took office in 2016, when the president introduced a policy encouraging companies to invest in Southeast Asia rather than the mainland.

Although the government didn’t routinely track the numbers of homecoming investments previously, Alex Chen, chief operating officer of “Invest Taiwan”, is in no doubt the latest campaign has sparked the biggest wave of repatriations ever.

Taiwan first allowed companies to invest in China in 1991. Helped by similar language and cultural background, China quickly became the favored investment destination. The island has been governed separately from the mainland for most of the past 120 years, and while Beijing claims it as part of Chinese territory, Taiwan has never been part of the People’s Republic. Tsai’s Democratic Progressive Party advocates formalizing Taiwan’s independence.

Meanwhile, Taiwan’s economy is slowing, its population is rapidly aging and the birth rate is among the lowest in the world. Taiwan’s lack of readily available land, labor and qualified talent, as well as tight supplies of electricity and water, have posed impediments to investment by foreign and local companies over the past few decades.


With signs that a detente between China and the U.S. is emerging that could lead to the removal of some tariffs, there are grounds to expect that the impetus for companies to move back to Taiwan will fade. Overall, the trade war has hurt Taiwan’s export-led economy. Analysts surveyed by Bloomberg forecast growth to slow to 1.4 percent in the first quarter, the weakest pace since 2016.

Yet there are analysts who see the trade war as a trigger for a long pent-up force, rather than a one-time event. Rising labor costs and government regulation mean China is no longer a cheap place for manufacturing.

“The manufacturing environment in China and its friendliness toward Taiwanese business people are not what they were 10 to 20 years ago,” said Samson Tu, a fund manager at Uni-President Assets Management Corp. in Taipei. “The repatriation trend will last for the next 10 years.”